0:00 – Introduction
1:32 – What’s the plan for today? Trial at Woolies
2:15 – Why did Ed start The Kimchi Company with Sooji?
3:45 – Cultural barriers when dealing with Korean suppliers & business partners as a Korean Australian
5:26 – Reaching the Kimchi storage facility. The importance of keeping Kimchi cool.
9:25 – School life in Korea as an outsider
10:22 – Small business struggles, supply chain issues & inflation. Expectations vs reality of starting a business.
14:45 – Being Korean Australian & thoughts on the rise of Kpop & Korean culture… Minari.
17:50 – Delivering the good at Woolworths!
19:15 – Visiting Woolworths 2 weeks later to see how sales are going
20:40 – Status update / where can you follow the Kimchi Company?