Entrepreneurship & Podcasting in the Philippines: Ron Baetiong (Podcast Network Asia & Hustleshare Podcast)

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Ron Baetiong: From Call Center to Serial Entrepreneur

After hearing so many positive things about the Philippines’ tech ecosystem in a prior episode, I asked Ron Baetiong to come on the show to share his experiences as a serial entrepreneur in the Philippines and what’s changed in the startup ecosystem over the last 10-15 years.

Starting his career off in a Filipino call centre, Ron quickly realised his dreams of buying his mom a house was not realistic. So, he started to pursue entrepreneurship, and after many ups & downs, he was finally able to find success and fulfil his dreams.  

Today, Ron is the founder of Podcast Network Asia and the host of the Hustleshare Podcast (the #1 Business Podcast in the Philippines). In this episode, he shares his perspectives on the exciting startup ecosystem in the Philippines and his journey as a serial entrepreneur. 

We also chat about Ron’s journey as a podcaster, how podcasting has become a serious business in Southeast Asia (especially in the Philippines & Indonesia) and advice for aspiring podcasters! 

Also check out Ron’s new tool to help podcasters save time when editing: https://www.podmachine.co/


If you’re interested in the startup scene in the Philippines, the ecosystem’s biggest names are gathering this March 9 & 10 at Build, the first-ever annual startup festival co-organized by Sinigang Valley and Esquire Philippines. Find out more here: https://www.esquiremag.ph/money/movers/build-a-startup-festival-2022-a00203-20220217-lfrm

Episode Topics & Timestamps:

Intro & Ron’s Career Journey

  • 0:00 – Introduction
  • 1:31 – Start of the interview / Ron’s Introduction & entrepreneurial journey
  • 7:25 – Was Ron born to be an entrepreneur or did he stumble across it?
  • 10:55 – Did your family & friends say you were crazy for starting a business?
  • 11:56 – After Ron’s 1st startup failed, why did he keep going and how he eventually found success.
The Podcasting Market in the Philippines & Indonesia
  • 22:07 – How has the podcasting market changed in the Philippines over the last 5 years? What podcast topics do well in Southeast Asia?
  • 27:33 – Why Ron started Podcast Network Asia (PNA). The challenges he came across when he started podcasting. What is PNA?
  • 33:05 – Advice of aspiring podcasters.
  • 36:30 – Why did Ron expand to Indonesia? What are the challenges of expanding internationally? What are Ron’s future plans?
Thoughts on the Philippine Startup Ecosystem
  • 41:55 – How has the Philippine startup ecosystem changed over the last 10-15 years?
  • 45:11 – Is entrepreneurship becoming more popular in the Philippines? Advice for young people interested in entrepreneurship?
  • 49:25 – What’s exciting Ron about the Philippines? Conclusion.
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